top of page
ROLE
Visual Designer / Production Lead
YEARS
2025
DISCIPLINES
Campaign Design / Localization / Production
PROJECT / AMAZON
AMAZON FRESH
Recruiting creative for general-market
and city-specific campaigns.
CHALLENGE + SOLUTION
LOCALIZED COPY.
ONE FLEXIBLE
SYSTEM.
Localized city names created character-count problems across markets. A flexible pill treatment moved city names outside the headline, keeping the core message intact while making general market and localized versions easier to build.
02
01
03
SYSTEM LOGIC
HEADLINE STAYS INTACT
CITY IN PILL
BUILT FOR LOCALIZATION
OUTCOME
138 assets for general and local campaigns,
with one shared headline treatment.
2
VERSIONS
138
TOTAL ASSETS
PROJECT / AMAZON
AMAZON FRESH
Recruiting creative for general-market and city-specific campaigns.
ROLE
Visual Designer / Production Lead
YEARS
2025
DISCIPLINES
Campaign Design / Localization / Production
CHALLENGE + SOLUTION
LOCALIZED COPY. ONE FLEXIBLE SYSTEM.
Localized city names created character-count problems across markets. A flexible pill treatment moved city names outside the headline, keeping the core message intact while making general market and localized versions easier to build.
SYSTEM LOGIC
01 / HEADLINE STAYS INTACT
02 / CITY IN PILL
03 / BUILT FOR LOCALIZATION
Swipe to explore
OUTCOME
138 assets for general and local campaigns, with one shared headline treatment.
2
VERSIONS
138
TOTAL ASSETS
bottom of page