CASE STUDY / BROOKS
BROOKS
Apparel graphics developed for event-driven and evergreen Brooks Running initiatives.
ROLE
Apparel Graphic Designer / Contract
YEARS
2020 - 2021
DISCIPLINES
Apparel Graphics / Production
OVERVIEW
GRAPHICS BUILT
FOR THE RUN.
Working roughly one year ahead of release, I developed graphics around defined event themes while adapting the visual language to different audiences and moments.
MY APPROACH
FROM EVENT THEME TO WEARABLE
GRAPHIC.
I translated each event theme into sketches, graphic directions, and color studies. I refined the strongest concepts within the Brooks brand and prepared final artwork for apparel production.
01
EVENT BRIEF
Event theme, audience, requirements,
and Brooks brand references
02
SKETCH + EXPLORE
Sketches, graphic directions,
and color studies
03
APPLY TO PRODUCT
Refine graphics for apparel
within the Brooks brand
04
PREP FOR PRODUCTION
Prepare final artwork
for apparel production
SELECTED GRAPHICS
HOUSTON MARATHON
+ EVERGREEN WORK.
This selection brings together event-driven graphics for the Houston Marathon and evergreen concepts created for the Brooks apparel line. Most of the Houston Marathon designs shown moved into production, carrying the original event themes through
to finished garments.
OUTCOME
Most Houston Marathon designs shown reached production, carrying the event themes from sketch to finished apparel.
CASE STUDY / BROOKS
BROOKS
Apparel graphics developed for event-driven and evergreen Brooks Running initiatives.
ROLE
Apparel Graphic Designer / Contract
YEARS
2020 - 2021
DISCIPLINES
Apparel Graphics / Concept / Production
OVERVIEW
GRAPHICS BUILT FOR THE RUN.
Working roughly one year ahead of release, I developed graphics around defined event themes while adapting the visual language to different audiences and moments.
Swipe to explore
MY APPROACH
FROM EVENT THEME TO WEARABLE GRAPHIC.
I translated each event theme into sketches, graphic directions, and color studies. I refined the strongest concepts within the Brooks brand and prepared final artwork for apparel production.
04 / PREP FOR PRODUCTION
Prepare final artwork for apparel production
03 / APPLY TO PRODUCT
Refine graphics for apparel within the Brooks brand
02 / SKETCH + EXPLORE
Sketches, graphic directions, and color studies
01 / EVENT BRIEF
Event theme, audience, requirements, and Brooks brand references
Swipe to explore
SELECTED GRAPHICS
HOUSTON MARATHON + EVERGREEN WORK.
This selection brings together event-driven graphics for the Houston Marathon and evergreen concepts created for the Brooks apparel line. Most of the Houston Marathon designs shown moved into production, carrying the original event themes through to finished garments.
Swipe to explore
OUTCOME
Most Houston Marathon designs shown reached production, carrying the event themes from sketch to finished apparel.