CASE STUDY / AMAZON
AMAZON
Building scalable creative for Amazon's global workforce.
Employer-brand campaigns designed to attract talent
while maintaining quality and consistency across
formats, audiences, and global markets.
ROLE
Visual Designer / Production Lead
YEARS
2020 - 2026
DISCIPLINES
Campaign Design / Brand Systems / Digital / OOH /Production
OVERVIEW
SIX YEARS OF DESIGNING
AT SCALE.
Over the past six years, I have developed
employer-brand creative for Amazon's external candidates and internal stakeholders. My work
has supported annual Peak hiring and the ongoing Evergreen campaign across 14 geographies.
As a visual designer and production lead,
I partner with creative directors, art directors, copywriters, project managers, UX and other
designers to translate campaign concepts into
complete, launch-ready systems.
THE CHALLENGE
CONSISTENCY ACROSS EVERY TOUCHPOINT.
Each campaign needed to attract qualified candidates
while working within Amazon'sevolving brand system.
The work had to remainconsistent across formats,
markets, localization, production constraints, and
stakeholder requirements.
14
GEOS SUPPORTED
1,000s
OF ASSETS CREATED
5+
CHANNELS
MY APPROACH
FROM DIRECTION
TO SYSTEM.
I begin with the brief, audience, employer value proposition, and relevant brand references. Visual and copy explorations help the team identify the strongest direction before production expands across formats and markets.
01
ALIGN ON THE BRIEF
Audience, EVP, requirements,
and brand references
02
DEVELOP THE DIRECTION
Visual and copy explorations with
the creative team
03
BUILD THE SYSTEM
Typography, logos, and Bento Box
system implementation
04
SCALE THE WORK
Formats, markets, localization,
and final delivery
CAMPAIGN ROLLOUT
ONE CAMPAIGN. MANY TOUCHPOINTS.
The selected direction becomes a
flexible campaign system that can move consistently from the first digital placement
to the final localized execution.
DIGITAL DISPLAY
SOCIAL
OOH
LANDING PAGES
CASE STUDY / AMAZON
AMAZON
Building scalable creative for Amazon's global workforce.
Employer-brand campaigns designed to attract talent while maintaining quality and consistency across formats, audiences, and global markets.
ROLE
Visual Designer / Production Lead
YEARS
2020 - 2026
DISCIPLINES
Campaign Design / Brand Systems/ Digital / OOH /Production
OVERVIEW
SIX YEARS OF DESIGNING AT SCALE.
Over the past six years, I have developed employer-brand creative for Amazon's external candidates and internal stakeholders. My work has supported
annual Peak hiring and the ongoing Evergreen campaign across 14 geographies.
As a visual designer and production lead,
I partner with creative directors, art directors, copywriters, project managers, UX and other designers to translate campaign concepts into complete, launch-ready systems.
THE CHALLENGE
CONSISTENCY ACROSS EVERY TOUCHPOINT.
Each campaign needed to attract qualified candidates while working within Amazon's evolving brand system. The work had to remain consistent across formats, markets, localization, production constraints, and stakeholder requirements.
Swipe to explore
OUTCOME
Campaign assets delivered across
14 markets, with shared templates and
organized project files to support
the next round of production.
1,000s
OF ASSETS CREATED
14
GEOS
MY APPROACH
FROM DIRECTION
TO SYSTEM.
I begin with the brief, audience, employer value proposition, and relevant brand references. Visual and copy explorations help the team identify the strongest direction before production expands across formats and markets.
01 / ALIGN ON THE BRIEF
Audience, EVP, requirements,
and brand references
02 / DEVELOP THE DIRECTION
Visual and copy explorations with
the creative team
03 / BUILD THE SYSTEM
Typography, logos, and Bento Box
system implementation
04 / SCALE THE WORK
Formats, markets, localization,
and final delivery
Swipe to explore
CAMPAIGN ROLLOUT
ONE CAMPAIGN.
MANY TOUCHPOINTS.
The selected direction becomes a flexible campaign system that can move consistently from the first digital placement to the final localized execution.
Swipe to explore
PRODUCTION SYSTEMS
DESIGNING THE WORKFLOW.
Beyond campaign execution, I introduced repeatable systems that moved production toward a clearer, more collaborative workflow and reduced reliance on disconnected desktop files and servers.
04 / COPYWRITER SANDBOX
03 / ORGANIZED PROJECT PAGES
02 / STRUCTURED FIGMA ARTBOARDS
01 / SELF-SERVICE STUDIO TEMPLATES
OUTCOME
Campaign assets delivered across 14 markets, with shared templates and organized project files to support the
next round of production.
1,000s
OF ASSETS CREATED
14
GEOS